Does Pinterest Have A Future?
Pinterest has received quite a bit of positive attention, mainly due to its filling of the niche demographic of younger women, but is it destined for social media greatness, or will it fizzle and be...
View ArticleGuest Post: What Sorts of Copyright Laws Apply to Music in the Workplace?
At one time, when the terms “public,” “music” and “business” were combined, it meant one of three things: Muzak, a jukebox or a live musical performance. Now we’re surrounded by all kinds of music in...
View ArticleB is for Branding
For the second installment of our ABC’s of Business here at the MyCorp Blog. B gave us a bit of trouble – we knew we couldn’t lapse into the overtly lazy choice and just use “Business” as our B word, …...
View ArticleThe Serious Business of Branding Your Charity
Guest post today courtesy of Kent E. Seton, founder and president of the Center for Nonprofit Creation. If you are passionate about your nonprofit charity or business, branding your charity is an...
View ArticleR is for Registered Trademark and Copyright
This week’s letter-based-topic might seem like a stretch since, really, the subjects are trademarks and copyrights – neither of which begin with an r. But putting registered in front of those terms is...
View Article6 Sure-Fire Ways to Keep Your Small Business Financially Secure
In these tough economic times, it’s important that you carry out all necessary procedures to safeguard your business. Money may be tight but competition is rife, so you MUST keep all cards close to...
View ArticleBusiness Basics – Copyrights
Protecting your intellectual property is a vital part of protecting your business. Your intellectual property will essentially define your brand – the very element of your business that consumers...
View ArticleBusiness Basics: Trade Dress
This week we thought it’d be a good idea to look at one of the most important parts of a product’s branding, its trade dress. You are affected by trade dress every single day, whether you realize it or...
View ArticleBusiness Basics: Business Website
Your business needs a website – end of story. In 2014, only 53% of small business had an active website, and yet 97% of consumers reported searching online for products or services. That discrepancy is...
View ArticleExperts Weigh In: IP Horror Stories
Protecting your intellectual property is so important. Your name, logo, and business creations tell your customers who you are. So making sure that no one can steal your company’s brand is one of the...
View ArticleWhat Your Small Business Needs To Know About Image Copyright
Visual content is a huge part of the online world; in many cases, it’s considerably more influential than the text that accompanies it. Take the lead photo here, for instance. Isn’t it striking?...
View ArticleWhat is a trademark? What is a copyright?
Many people often confused copyrights and trademarks or use them interchangeably when they actually protect different things. Copyrights typically protect original works of authorship such as novels,...
View ArticleWhat Copyright Laws Apply to Music in the Workplace?
At one time, when the terms “public,” “music” and “business” were combined, it meant one of three things: Muzak, a jukebox or a live musical performance. Now we’re surrounded by all kinds of music in...
View ArticleKnowing How to Use Patents, Trademarks and Copyrights
Patents, trademarks, and copyrights are all registered under the federal government which makes it easy for people to think the three are just about the same and get easily confused on how to use each...
View ArticleDealing with Copyright Infringement: What Should You Do?
In a corporate environment, a great deal of published content is produced for the benefit of employees and customers. Ideally, another corporation or individual wanting to use written content or images...
View ArticleThe Right Domain Name for Your Business Might Be Just Around the Corner
The web as we know it is changing. A huge revolution is underway that will drastically alter the way we experience the internet. Is your business ready? We’re talking, of course, about the plethora of...
View ArticleWhat Are Trademarks, Copyrights, and Patents?
It’s not uncommon for entrepreneurs to accidentally mistake trademarks and copyrights as having the same function. Even patents sometimes get lumped in the same category. Trademarks, copyrights, and...
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